Branding
Brand first. Everything else after.
We design logos, identities and brand guidelines that make your business look solid on every channel and stand apart from the competition.
In short
A brand guidelines document defines the logo, colors and typefaces and how they are applied to every piece. At Ikusa Media it is the first step: without it, advertising and content look scattered. A branding project takes 15 to 20 business days.
What changes
From this…
- Every designer uses different colors and fonts.
- Your logo looks dated or is hard to read on a phone.
- Your brand doesn't reflect the real caliber of your business.
- You don't have clean files for print, signage or ads.
…to this.
- A visual system people recognize on any channel.
- Guidelines any vendor can follow.
- A brand that builds authority and trust.
- Every file ready for web, social, print and signage.
What's included
Everything you need, from one team.
We tailor it to your business. Your proposal shows exactly what your project includes.
Logo and variations
Wordmark, symbol and versions for light and dark backgrounds and small sizes.
Colors and typography
Color palette and type families with usage and contrast rules.
Brand guidelines
The document that brings it all together and explains how to apply it well.
Refresh or redesign
If your logo is getting old, we refresh it with subtle updates or redesign it. A logo usually lasts 7 to 11 years.
Packaging and stationery
Labels, packaging, business cards, catalogs, menus and presentations.
Your brand in the real world
Billboards, signage, uniforms, merchandise, booths and 3D renders of your space.
How we do it
Step by step, no surprises.
- 01
Research
We study your market and your competitors to find how you stand apart.
- 02
Concept
We define the personality and ideas your brand needs to convey.
- 03
Design
We present options, refine them with you and choose one.
- 04
Guidelines and delivery
We build the guidelines and hand over all final files.
Related guides
Learn before you decide.
What a brand guidelines manual includes and why branding comes first
A brand guidelines manual is the document that defines how your brand looks and how it's applied: the logo and its variations, colors, typefaces, correct and incorrect uses, and examples on social media, stationery and other formats.
Read guide →02How to choose between a full-service marketing agency and freelancers
Several freelancers can work well if you have someone in-house with the time and judgment to direct them.
Read guide →03Product photography that sells on Instagram: how to plan it
Product photography that sells on Instagram shows clearly what the product is, how it's used and why it's worth the price, with lighting and style consistent with the brand.
Read guide →Straight answers
Frequently asked questions
What people ask us most before starting. Still have a question? Message us on WhatsApp.
What's included in brand guidelines?
Your logo and its variations, color palette, typography, correct and incorrect uses, and examples applied to social media, stationery and other formats.
How long does a branding project take?
15 to 20 business days from the moment we receive the brief. The exact timeline is in the proposal.
I already have a logo. Do I need guidelines?
If you have a logo but no guidelines, we recommend creating them: they're what lets everyone who works on your brand apply it the same way.
When should I refresh my logo?
When it no longer reflects the caliber of your business or looks outdated. A refresh signals innovation and growth without losing what your customers already recognize.
Start a project
Let's talk about your project.
Four quick questions. When you finish, WhatsApp opens with a summary and we prepare a tailored proposal.
Sofía replies right away, at any hour. Our team works Monday to Friday, 8 am–5 pm in Venezuela and 8 am–6 pm in Spain.