Guides
Clear answers for better decisions.
Guides written by our team, answering what business owners ask before investing in marketing.
What an AI WhatsApp assistant is and how coexistence works
An AI WhatsApp assistant is software connected to the official WhatsApp Business API that reads your customers' messages, understands what they want and replies with your business information at any hour.
Read guide →02How much a WhatsApp chatbot costs: the factors that set the price
A business WhatsApp chatbot has three cost components: what Meta charges for certain messages on the official API, the initial setup of the assistant (knowledge, rules, connection and integrations), and monthly maintenance.
Read guide →03What a brand guidelines manual includes and why branding comes first
A brand guidelines manual is the document that defines how your brand looks and how it's applied: the logo and its variations, colors, typefaces, correct and incorrect uses, and examples on social media, stationery and other formats.
Read guide →04Meta Ads Manager vs. the Boost button: what changes and which one fits your business
The Boost button on Instagram and Facebook is the quick way to pay for a post to reach more people, with limited options for objective, audience and measurement.
Read guide →05What AEO is and how to get ChatGPT, Gemini or Claude to recommend your brand
AEO (Answer Engine Optimization) is the work of preparing a brand's information so AI assistants like ChatGPT, Gemini, Claude and Perplexity can find it, understand it and use it in their answers.
Read guide →06How to choose between a full-service marketing agency and freelancers
Several freelancers can work well if you have someone in-house with the time and judgment to direct them.
Read guide →07Shopify store or custom website: how to decide for a small business
Shopify makes sense when your business sells products online and you need a catalog, cart, payments, shipping and inventory working quickly, without maintaining servers.
Read guide →08Product photography that sells on Instagram: how to plan it
Product photography that sells on Instagram shows clearly what the product is, how it's used and why it's worth the price, with lighting and style consistent with the brand.
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