Digital advertising
Ads that bring customers, not just likes.
We plan, create and optimize campaigns on Facebook, Instagram, Google and YouTube from Ads Manager, with a dedicated specialist.
In short
Ikusa Media manages Meta Ads (Facebook and Instagram), Google Ads and YouTube Ads campaigns from Ads Manager, not the "Boost" button. It sets up the pixel and the Conversions API, targets the ideal customer and creates the ad content so that ad spend turns into sales.
What changes
From this…
- Using "Boost" on Instagram and seeing no sales.
- Spending budget without knowing which ad worked.
- Good-looking ads that don't speak to the people who buy.
- No pixel, no tracking: every month you start from zero.
…to this.
- Campaigns built for sales, messages or leads.
- Targeting by interests, location and custom audiences.
- Ad content designed for the ad, made by the same team.
- Clear reports and adjustments every month.
What's included
Everything you need, from one team.
We tailor it to your business. Your proposal shows exactly what your project includes.
Meta Ads
Facebook and Instagram campaigns from Ads Manager, with proper structure and testing.
Google Ads and YouTube
Search, display and video so people find you when they're already looking.
Pixel and Conversions API
We set up Meta Business, the pixel and tracking so you know what drives sales.
Audiences and retargeting
We reach people who already know you, and lookalikes of your best customers.
Creative that converts
Photos, videos and copy made for the ad, not recycled from your feed.
Reporting and optimization
We measure every campaign and shift budget toward what works.
How we do it
Step by step, no surprises.
- 01
Research
We review your competitors and what they're doing in advertising.
- 02
Strategy
We define the objective, audiences, budget and messaging.
- 03
Creative
We produce the ads with our design and video team.
- 04
Launch and tracking
We publish, track daily and optimize.
- 05
Monthly report
We show you the results and next month's plan.
Related guides
Learn before you decide.
Meta Ads Manager vs. the Boost button: what changes and which one fits your business
The Boost button on Instagram and Facebook is the quick way to pay for a post to reach more people, with limited options for objective, audience and measurement.
Read guide →02How to choose between a full-service marketing agency and freelancers
Several freelancers can work well if you have someone in-house with the time and judgment to direct them.
Read guide →03Shopify store or custom website: how to decide for a small business
Shopify makes sense when your business sells products online and you need a catalog, cart, payments, shipping and inventory working quickly, without maintaining servers.
Read guide →Straight answers
Frequently asked questions
What people ask us most before starting. Still have a question? Message us on WhatsApp.
Why not use Instagram's "Boost" button?
Because it offers few objective and targeting options, and it tends to spend your budget on engagement that doesn't sell. Ads Manager lets you pick the right objective, test versions and measure every result.
How much should I spend on ads?
It depends on your market and your goal. During the assessment we propose a realistic monthly budget and adjust it based on results.
Do you also make the ads?
Yes. We recommend having the same team create the content with a strategy behind it, so your paid advertising converts.
Do you run Google Ads as well as Meta?
Yes: Google Ads, YouTube Ads and, if your business calls for it, LinkedIn and TikTok.
Start a project
Let's talk about your project.
Four quick questions. When you finish, WhatsApp opens with a summary and we prepare a tailored proposal.
Sofía replies right away, at any hour. Our team works Monday to Friday, 8 am–5 pm in Venezuela and 8 am–6 pm in Spain.