Villa Emma | Ikusa Media case study

01 · Branding

A rose in mosaic

Villa Emma's symbol is a minimalist mosaic rose: elegant, with finished edges and inspired by the mountain nature around the villa. We set it down in the brand guidelines, with the palette, typography and usage rules.

01Symbol and color
02Typography
03Applications

Brand palette

#094D4FC89 M43 Y54 K46
#FFCDA9C0 M17 Y39 K0
#DD7731C10 M62 Y86 K1
#5A872AC69 M26 Y100 K10
#AB4A3AC24 M77 Y75 K17

Aa
Titles · Arameza
Villa Emma
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Aa
Body · Montserrat
Signature cuisine, pasta made in house and wood-smoked meats.
abcdefghijklmnopqrstuvwxyz 0123456789
Accent · Aluria
Tu mesa en las alturas

The brand lives in every printed piece: the menu, the WiFi sign and the corporate package.

02 · Professional photography

The food, the landscape and the people

Food, venue and event photography, reels and drone footage for its monthly content plan.

37K+Instagram followers, starting from zero, with this content and a consistent strategy.

Villa Emma overlooking the Caribbean from Los Altos de Sucre — 01The view from Los Altos de Sucre

Gnocchi al pomodoro with red wine on the terrace — 02Pasta made in house

A toast with white wine facing the sea — 03A toast by the sea

Panna cotta with strawberry sauce and mint — 04Panna cotta

A celebration table on Villa Emma's terrace — 05Celebrations

House sangria with a pitcher — 06Sangria with a view

Short pasta in tomato sauce with basil — 07Pasta made in house

Villa Emma's house and pool among the mountains — 08Gardens, terraces and pool

A coupe of strawberries and cream — 09Strawberries and cream

03 · E-card

All of Villa Emma in one link

We designed and built its e-card: a fast-loading digital card with everything a guest needs.

01Book on WhatsApp
02The menu
03How to get there
04Private events
05Instagram
06Google reviews

ecard.villaemmave.com

9:41

04 · AI assistant

Meet Bianca

Bianca answers Villa Emma's WhatsApp: she replies about the menu, opening hours and directions, and takes the details of every booking so the team can confirm it. She was the first AI assistant we built, the project that led us to become a Meta Tech Provider.