La Marina Sport Club
La Marina Sport Club · Lechería, Venezuela
Born ready
A premium padel club at the Lechería marina, ready to play from day one. We created its brand, visualized it in 3D before opening and built its sponsorship deck.
01 · Symbol
An “S.” that reads like a ball in play.
The dot is the ball. The same gesture shows up on bottles, rackets and uniforms.
02 · Wordmark
A premium feel, with a signature in motion.
A typographic wordmark, modern and minimal, with a handwritten “Sport” in lime over deep blue.
03 · Color
Deep blue and lime green, with four accents for contrast.
Two base colors and four accents, designed to lift the base and grab attention.
- BaseDeep blue#150D8BRGB 21 13 139
- BaseLime green#A3E229RGB 163 226 41
- AccentRoyal blue#2A39D1RGB 42 57 209
- AccentViolet#9E70FFRGB 158 112 255
- AccentLavender#B89BF0RGB 184 155 240
- AccentOff-white#F3F4F2RGB 243 244 242
04 · Typography
Born Ready for titles. Prosto Sans and Orbitron for subtitles and body text.
Born Ready
Titles
Subtitles
Prosto Sans 
Orbitron Body text
05 · Applications
The brand, in every player’s hand.
Rackets, bottles, caps, uniforms, lanyards and stationery: one identity on and off the court.
06 · 3D renders
We visualized the whole club before it opened.
The courts, the lounge and the sponsor spaces, in 3D.
07 · Sports sponsorship
A deck to sell every space in the club.
We built the renders into a sponsorship deck to sell boards, banners and branded courts.
- Court advertising
- Fence banners
- Kickboards
- Net band and post
- Roof advertising
- VIP package
08 · Animated logo, tournaments and social
We built the brand. And took it to the court
We completed the identity with the logo animation, tournament materials and social media content.
The project
La Marina Sport Club is a padel club at Marina Américo Vespucio in Lechería, with indoor and outdoor courts, a school, tournaments and a café. We created its identity: a premium wordmark with a handwritten “Sport” signature and an “S.” mark that reads like a ball in play, on a palette of deep blue and lime green.
- Brand book
- Animated logo
- 3D court renders
- Sponsorship deck
- Uniforms and merch
- Stationery
- Tournaments
- Social media content
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